At a cinema near you now . . . Sarah’s Story
The first ever UK broadcast advert created to raise awareness of Motor Neurone Disease (MND) is currently being shown at over 50 independent cinemas across England and Wales.
The hard-hitting 90-second advert, called Sarah’s Story, is intended to convey the emotional and physical impact of a diagnosis of MND.
Its aim is to raise awareness amongst the general public of this devastating condition and the work of the MND Association. Cinema goers are therefore likely to find it unsettling, even shocking, to watch.
Making the film involved people with MND, in particular, Sarah Ezekiel from north-west London, after whom the campaign has been named. There is more information about the campaign at www.sarahsstory.org.uk.
The advert has been created at virtually no cost, with free support from within the advertising and film industries.
The list of participating cinemas can be found below and online at www.mndassociation.org/sarahsstory.
The advert is rated to be shown only with films of certificate 15 or 18.
Sarah’s Story will be screened between 30 January to 5 February and 13 February to 19 February.
From 30 January to 5 February the film will be shown at the following cinemas with selected 15 and 18 rated films:
- Aldeburgh Cinema
- Baker Street Screens
- Barbican Centre Cinema
- Belsize Park Everyman
- Bethnal Green Rich Mix Cinema
- Birmingham Electric Cinema
- Bloomsbury Renoir
- Bowness Royalty
- Badford Cubby Broccoli
- Brentford Watermans
- Cambridge St John's Film Society
- Cardiff Chapter
- Chelsea Cinema
- Chichester Cinema at New Park
- Dalston Rio
- Durham Bede Film Society
- Eastbourne Curzon Cinema
- Fareham Apollo
- Hampstead Everyman Cinema Club
- Horsham Capitol
- Islington Screen on the Green
- Kensington Cine Lumiere
- Kilburn Tricycle
- Kings Lynn Majestic
- Knutsford Civic Centre
- Leamington Spa Royal Cinema
- Leamington Spa Apollo
- Leeds Cottage Road Cinema
- Liverpool Woolton Picture House
- Llanelli Entertainment Centre
- London ICA The Mall
- Lyme Regis Regent
- Marple Regent Cinema
- Market Drayton Cinema
- Mayfair Curzon
- Malton Palace Cinema
- Newcastle Tyneside Cinemas
- Nottingham Broadway
- Oxted Screen
- Penrith Lonsdale Alhambra
- Padstow Cinedrome
- Reigate Screens
- Richmond Filmhouse
- Saffron Walden Screen
- Shrewsbury Old Market Hall
- Sidmouth Radway
- Skipton Plaza Cinema
- Soho Curzon
- Wadebridge Regal
- Walton on Thames Screens
- Wareham Rex
- Wells Entertainment Centre
- Wellingborough Castle Cinema
- West End Apollo Cinema
- Winchester Screens
- Woodhall Spa Kinema